Red Dress Boutique, a local Athens clothing store, is one of the boutiques to be featured in the upcoming fall/winter issue of UGA’s Little Red Book. For each clothing item, the magazine includes the item’s description, place of purchase, and price to provide readers with information on where to purchase the featured pieces.
Little Red Book fashion editor and Red Dress Boutique employee Nikki Sarmer says that the most successful issue of Little Red Book was the spring/summer 2016 issue themed around upcycling and vintage clothing. Sarmer predicts that the soon to be released fall/winter issue will be the most popular.
Instead of attending the UGA homecoming game, Little Red Book senior fashion editor Lexus Marion spent the morning of October 15th at Pitaya in downtown Athens. She pulled 20 clothing pieces from the boutique to be featured in the fall/winter 2016 issue photo shoot.
Red Dress Boutique employees change the store’s mannequins to showcase their new winter clothing. The boutique expects an increase in sales as the holiday season approaches.
Little Red Book fashion editor and Red Dress Boutique employee Nikki Sarmer said that local boutiques in Athens are underappreciated because of the growing popularity of online shopping. Sarmer said that Little Red Book works to “spotlight” local clothing stores through their magazines and upcoming fashion blog.